#NOFILTER: Why We’re Obsessed With Editing Our Social Media Photos
If you’ve never edited, photo-shopped, or applied a filter to a photo before posting it to social media, then you’re in the minority. Studies all over the world, like one from beautyheaven.com.au, have confirmed that more than 50% of women on social media admit to doctoring their photos before posting them to sites. With photography editing and photo-shopping apps available for free today, it’s easier than ever before for anyone to brighten up lighting, and remove any blemishes on their skin.
Not everyone perceives visuals the same way as others. From a scientific standpoint, the eye filters light, colors, and shadows uniquely. What you see when you look at an object outside may not appear exactly the same to the person next to you. We take in sights through our respective optic tracts, which bend and distort lighting to process what we view around us. We then deliver that information to the brain, and the brain gets the “final say” in what we actually see every day.
Essentially, your brain has its own “filter” that’s applied to photos before any doctoring even happens. It’s this visual variation that contributes to aggressive photo editing tendencies today.
It’s inevitable having everyone edit his or her photos today. Why? The media has been distorting reality for decades now. Back in the 1920s, a photo was a still shot of a person, existing in real-time, with a flash. Today, we have difference lenses, time frames, make-up, photo shopping, fans, professional lighting, and the list goes on. What we see as real isn’t really real at all. It’s an illusion.
The fashion and media industries have been concocting this narrative for some time, as we see time and time again celebrities photo shopped to look 20 pounds lighter. Naturally, we’re going to start to do it, too.
Does It Really Matter?
This brings us to the final point of the article: so what if people want to edit their photos? Personally, whatever makes people feel better about themselves with more body confidence at the end of the day is fine with me. If celebrities, heads of state, and media personnel get to project this perfect image at their discretion, then everyday people deserve the same kind of freedom.
“Realness” ended with the advent of social media. Nothing is in real-time (except Live Video), filters are applied, video editing is cut, sounds are muted, fake news is created, and the list goes on. We can’t demand that photos remain “real” while the rest of the content on social media is anything but real.
The best thing people, especially young girls, can do today is educate themselves on photo-editing practices so they are aware when they are viewing a doctored photo. Distorted image reality can contribute to weight dysmorphia and eating disorders; so instead of ignoring this widespread trend, it’s time we embrace it and learn more about identifying edits from a mile away.
It’s perfectly fine to embrace the #NOFILTER trend on social media right now. But if you want to edit your photos, that’s ok, too. Just take everything with a grain of salt.
About PrincessCandyEmpire aka @llvvzz / llvvzz / LLVVZZ
Founded in 2010, PrincessCandyEmpire, social media handle llvvzz or @lvvzz, was the creation of Dr. Allegra Alexandra Powell MD. Capitalizing from the growing interaction on Twitter at the time, Dr. Powell created an entertaining Twitter account that has since blown up into a massive social media business and corporation. One of Dr. Allegra Alexandra Powell MD’s very first projects was the PrincessCandyEmpire Tweetmates Calendar for The American Cancer Society in 2012 and 2014. The American Cancer Society is a cause dear to Dr. Allegra Alexandra Powell MD. PrincessCandyEmpire’s, @llvvzz / llvvzz / LLVVZZ, funny tweets gained traction, and content started scoring features on eCards, humor sites, and other social media platforms popular at the time. Naturally creative, Dr. Allegra Alexandra Powell MD elected to expand her Twitter presence onto all social media platforms, including Instagram, the fastest growing social media platform of today. Running a social media empire, especially today with the increasing competition, is no easy feat. Dr. Allegra Alexandra Powell MD early on discovered that in order to grow a social media empire, you have to be dedicated, aggressive, and passionate about your work. Dr. Powell opened dozens of social media accounts, all under sub-brand names to solidify her brand and her work with viewers. From there, Dr. Powell dedicated herself to consistent posting and constant creative social media content turnover to keep her audience engaged. PrincessCandyEmpire, @llvvzz / llvvzz / LLVVZZ, has a massive audience on all social media platforms. Now a corporation, the brand is a leading social media influencer, social media building, and content branding entity for individuals and companies alike. Not to mention, Dr. Allegra Alexandra Powell MD, also works with social media content generation and lifestyle blogging clients.